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Notes on organic marketing.

May 12, 2026

Social Media Growth in 2026: What Actually Moves the Needle

5 min read

Social media growth in 2026 depends less on tactics than on consistent practice. We outline what works now — the first hour after posting, comment-weighted signals, and platform-aware repurposing.

Social Media Growth in 2026: What Actually Moves the Needle

Articles

4 posts
GEO and SEO in 2026: What Changed, and What Small Businesses Should Do

GEO and SEO in 2026: What Changed, and What Small Businesses Should Do

Search behavior shifted measurably in 2025. AI answer engines now sit alongside traditional search. We summarize what changed and how a small business should adapt its content strategy.

4 min read

MultiCast and ChatGPT: How the Two Compare for Small Business Marketing

MultiCast and ChatGPT: How the Two Compare for Small Business Marketing

ChatGPT and MultiCast solve different problems. ChatGPT is a general-purpose writing assistant. MultiCast is a marketing operations system for small businesses. We compare what each is designed to do.

3 min read

What Organic Marketing Is, and How It Compounds for Small Businesses

What Organic Marketing Is, and How It Compounds for Small Businesses

Organic marketing produces content that earns attention through search and sharing rather than paid placement. We describe what it is, what it costs, and why the returns are non-linear.

4 min read