Growth & Algorithms9 min read
Halloween Event Marketing for Local Businesses: Turn Interest into Visits
Build a Halloween campaign around a clear event page, useful local details and a small set of posts that help customers plan a visit.
Kai RennerMultiCast Blog
Articles
Explore practical guides to content, search, growth and choosing the right tools.
125 articles
Kai Renner
Tool Comparisons9 min read
Instagram Reels vs Carousels: Choose the Format Your Customer Needs
Compare Reels and carousels by the customer question, available material and production effort, with a practical florist example and decision card.
June Park
GEO & Search11 min read
AI Shopping Starts with Clear Product Answers: Turn Specs into Useful Content
Turn product specifications into supported buyer answers, then reuse the same facts in branded content. Includes an AI-shopping brief and practical worksheet.
Soren Vex
Organic Marketing10 min read
A Holiday Gift Guide That Helps Customers Choose: A Small-Brand Playbook
Build a holiday gift guide around recipients, useful product differences and buying conditions, then turn it into a consistent branded campaign.
Clara Linwood
Organic Marketing9 min read
One Product, a Week of Content: A Small-Business Repurposing Guide
Turn one product into five useful content ideas with a worked example, shot plan and worksheet, while keeping the facts and brand voice consistent.
Clara Linwood
Growth & Algorithms10 min read
Trending Content Templates: How to Make Them Fit Your Brand
Choose a relevant trend, adapt a content template to your brand and publish while it matters, with a practical selection card and bakery example.
Kai Renner
Tool Comparisons9 min read
AI Video Marketing for Small Businesses: What to Generate and What to Film
Compare generated video, actual filming and a mixed approach using a practical shot checklist, product-evidence examples and publishing checks.
June Park
Growth & Algorithms9 min read
A Black Friday Content Plan for Small Businesses: What to Post Before, During and After
Build a four-week Black Friday content plan with useful buying guidance, accurate launch posts and follow-up content, including a no-discount option.
Kai Renner
Growth & Algorithms7 min read
Name the Campaign Link Before You Publish the Post
Use a small UTM naming record to keep campaign traffic interpretable, check the destination before launch, and separate recorded visits from business outcomes.
Kai Renner
Tool Comparisons8 min read
ChatGPT, Buffer or MultiCast? Choose Where the Marketing Work Should Live
Compare ChatGPT Projects, Buffer and MultiCast by the work you need to organise: reusable context, social publishing or brand-led campaign preparation.
June Park
GEO & Search8 min read
Build a Reference Page Worth Linking To Before Asking for Backlinks
Create a useful, maintainable reference page with a clear scope, original worksheet and traceable evidence before treating backlinks as a distribution problem.
Soren Vex
Organic Marketing7 min read
Turn Workshop Photos into a Content Library You Can Actually Reuse
Keep the context, permission and limits beside each business photograph so the next campaign can reuse real material without rebuilding the brief.
Clara Linwood