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Author
Soren Vex
GEO/SEO Trends Researcher
A researcher watching search shift toward answer engines. He is interested in how each new layer stacks on top of the old foundations.
3 articles
Soren Vex · GEO/SEO Trends Researcher·8 min read
Why Unlinked Mentions Now Build Trust
Traditional search relied on hyperlinks to pass authority. Today, answer engines look at semantic proximity, building trust even when there is no link at all.
Soren Vex · GEO/SEO Trends Researcher·8 min read
Are Zero-Click Citations Lost Traffic?
When AI generates direct answers, traditional website clicks decline. But an unclicked citation often serves as a powerful, high-intent brand impression.
Soren Vex · GEO/SEO Trends Researcher·8 min read
Structuring Knowledge for Answer Engines
Traditional search optimization focused on ranking entire web pages. The emerging layer of answer engine optimization demands structuring discrete knowledge chunks that an LLM can effortlessly extract and cite.